Content Pillar Discovery
Discover Your
Content Pillars
Answer honestly — not how you think you should answer, but how you actually are. The best brands in real estate are built on what's already true about you.
⏱ ~10 minutes
🎯 11 questions
📋 Brand card + AI prompt
Part 1 of 4
Who You Are
1
The basics
2
Who do you mostly work with?
Pick all that apply — this shapes everything downstream
First-time buyers
Move-up buyers
Sellers
Investors
Empty nesters / downsizers
Relocation clients
Luxury buyers/sellers
New construction buyers
Everyone / all types
+ Other
3
What brought you to real estate?
Your origin story in one or two sentences — no need to be polished, just honest
Part 2 of 4
What You're Known For
4
How would a past client — or someone who knows how you work — describe you to a friend?
Think about reviews, referrals, or how a colleague, mentor, or friend who's seen you work would introduce you. New to real estate? Think about how people describe you professionally in any context.
5
What part of your job do you genuinely enjoy the most?
Not what you're supposed to say — what actually energizes you when you're doing it
6
What are you good at and what do you enjoy talking about?
Select all that genuinely apply — these feed directly into your content pillars
I'm good at
Negotiation
Pricing strategy
Staging & presentation
Local market knowledge
First-time buyer guidance
Investment analysis
Relocation
Luxury market
New construction
Community connections
Communication & responsiveness
+ Other
I enjoy talking about
Market trends & data
Neighborhood life
Home design & staging
The buying/selling process
Investment strategy
Local businesses & community
Architecture & home style
Real estate finance
Lifestyle & living well
New developments
+ Other
Part 3 of 4
How You Work
7
How would you describe your voice and style?
Pick everything that genuinely feels like you — these shape how your content is written
How I communicate
Calm & reassuring
Direct & confident
Warm & encouraging
Analytical & precise
Energetic & enthusiastic
Empathetic & caring
Straightforward & no-nonsense
+ Other
How my content feels
Educational
Inspirational
Conversational
Professional & polished
Approachable
Authoritative
Relatable
Lighthearted
+ Other
8
What would you never do — in how you work or what you post?
Hard limits protect your brand. This also tells your AI what to avoid when writing content for you.
Part 4 of 4
Your Content Comfort
9
How personal do you want your brand to be?
There's no right answer — both fully professional and openly personal are strong brand strategies
Fully Professional
All expertise and value. Your content is about your work, not your life.
Professionally Personal
Mostly business with occasional glimpses of who you are as a person.
Openly Personal
Your life and your work are intertwined — people follow you, not just your listings.
10
What kind of content do you enjoy watching or reading?
What stops your scroll? What do you actually read to the end? This is a clue to what you'll enjoy making.
Market stats & data breakdowns
Behind-the-scenes / day-in-the-life
Educational how-to content
Local neighborhood spotlights
Personal stories & real moments
Home design & beautiful spaces
Investment strategy & finance
Community & local business features
Motivational & mindset content
Humor & relatable real estate moments
+ Other
11
What topics could you talk about all day without running out of things to say?
Pick everything that genuinely applies — these are your natural content fuel
What's happening in my local market
How to find the right neighborhood
Why some homes sell fast and others don't
Investment and building wealth through real estate
The emotional side of buying and selling
Home design, staging, and making a space feel like home
What it's really like to be a real estate agent
The community and lifestyle of where I work
Practical tips most buyers and sellers don't know
The numbers — data, trends, and what they mean
+ Other
Your Content Pillar Prompt
Ready to paste
Copy into Claude, ChatGPT, Copilot, Gemini, or any AI tool
How to use this
1
Copy the prompt below
2
Paste into your AI tool and review the brand it builds
3
Give feedback — "swap pillar 2," "make the voice warmer" — until it's right
✦ Your Content Pillar Prompt
💡 After you get your output: You'll get your pillars with specific post ideas, voice rules, example listing/closing/testimonial posts written in your voice, and a master prompt to reuse anytime. If anything feels off — "that pillar isn't me," "the listing post sounds too salesy," "make the tone warmer" — just say so and the AI will revise.
